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Press
ID198
TitleAdvertisement for Red Kores 紅高樂 (Honggaolian) cigarette in the Shenbao in 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page5
Location on pageHG
Area CodeF6
ACTORS
Business sectorL 1
Product typeCigarette
Advertiser
DISCOURSES
Textual elements

紅高樂

煙中權威

安靜 美 象兆昇平

憑出特大號廿  

裕華煙公司出品

Visual elements

(B1) Realistic image of the packages (two sizes)

(B3) Still-life style illustration (home interior, window, curtain, flowers, calendar, book), creating a peaceful atmosphere in the style of Zhao Shengping (?)

(B4) External ornamental border (leaf-style?)

(B5) Play on contrasts and shadows

Appeal

Peace, beauty, color, security

LanguageChinese, English
Comment

Both rational and emotional discourse (artistic, beauty, peaceful atmosphere)

Keyword(s)cigarette, tobacco, press, newspaper, Shenbao, emotional, rational, Red Kores, red, color, flower, America, peace, painter, writer, package, size, minimalist, still-life, shadow, contrast
Image

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adPress_ID-198_No-01.jpeg

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SB1949Jan1-5_L1_RedKores_FlowersWindow.png (193.55 ko)

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adPress_ID-198_No-02.jpeg

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Diapositive18.png (150.73 ko)

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adPress_ID-198_No-03.jpeg

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SB1949Jan1-5.png (244.26 ko)

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