198 | MADS

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Press

ID	198
Title	Advertisement for Red Kores 紅高樂 (Honggaolian) cigarette in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	5
Location on page	HG
Area Code	F6
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	YUE WHA TOBACCO COMPANY
DISCOURSES
Textual elements	紅高樂煙中權威安靜　美　象兆昇平憑出特大號廿　　裕華煙公司出品
Visual elements	(B1) Realistic image of the packages (two sizes) (B3) Still-life style illustration (home interior, window, curtain, flowers, calendar, book), creating a peaceful atmosphere in the style of Zhao Shengping (?) (B4) External ornamental border (leaf-style?) (B5) Play on contrasts and shadows
Appeal	Peace, beauty, color, security
Language	Chinese, English
Comment	Both rational and emotional discourse (artistic, beauty, peaceful atmosphere)
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, emotional, rational, Red Kores, red, color, flower, America, peace, painter, writer, package, size, minimalist, still-life, shadow, contrast

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