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Press
ID196
TitleAdvertisement for Rose Soap (International Dispensary) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page19
ACTORS
Business sectorB 1
Product typeToilet Soap
Advertiser
DISCOURSES
Textual elements

西美女香皂 [ROSE SOAP]

日常擦面洗膚的香皂對于品質的選擇,不能無研究因有關係皮膚的清潔和皮膚的美!『西美女香皂』香氣知易行馥郁,味淡性良,常用能使皮膚白晳姣艷,並能保護皮膚美。

上海五洲固本廠製 五洲大藥房發行 上海及各埠分支店 [INTERNATIONAL SOAP WORKS, SHANGHAI]

Visual elements

Package, Western woman, logo

Appeal

Health, beauty, woman

LanguageChinese, English
Comment

Rational and emotional discourse :

  • explaining how to use the product everyday, and its expected effects (to beautify and protect face skin)
  • appeal to emotions/senses (fragrance, perfume, softness) and beauty/appearance
Keyword(s)rose, soap, toilet soap, International dispensary, woman, female, Shenbao, newspaper, press, frangrance, odour, touch, rational, emotional
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