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Press

ID	196
Title	Advertisement for Rose Soap (International Dispensary) in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	19
ACTORS
Business sector	B 1
Product type	Toilet Soap
Advertiser	INTERNATIONAL DISPENSARY (FIVE CONTINENTS PHARMACY)
DISCOURSES
Textual elements	西美女香皂 [ROSE SOAP] 日常擦面洗膚的香皂對于品質的選擇，不能無研究因有關係皮膚的清潔和皮膚的美！『西美女香皂』香氣知易行馥郁，味淡性良，常用能使皮膚白晳姣艷，並能保護皮膚美。上海五洲固本廠製　五洲大藥房發行　上海及各埠分支店 [INTERNATIONAL SOAP WORKS, SHANGHAI]
Visual elements	Package, Western woman, logo
Appeal	Health, beauty, woman
Language	Chinese, English
Comment	Rational and emotional discourse : explaining how to use the product everyday, and its expected effects (to beautify and protect face skin) appeal to emotions/senses (fragrance, perfume, softness) and beauty/appearance
Keyword(s)	rose, soap, toilet soap, International dispensary, woman, female, Shenbao, newspaper, press, frangrance, odour, touch, rational, emotional

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