201 | MADS

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Press

ID	201
Title	Advertisement for Ginko Virginia cigarette 金菓牌香烟 (Jinguopai xiangyan) in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	9
Location on page	HG
Area Code	C2
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	YEH LEE TOBACCO COMPANY
DISCOURSES
Textual elements	恭賀新禧請吸：金菓牌香烟益利烟草公司全體同人鞠躬發行所　地址：上海大潼路北浙江路東裕慶里一弄三號電話：四三一〇一
Visual elements	(B1) Detailed image of the package (open, showing content and English brandname)
Appeal	America
Language	Chinese, English
Comment	Minimalist text (reduced to New Year wishes, brand name, company name and address)
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, Virginia, americanization, taste, minimalist

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101/639 results