202 | MADS

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Press

ID	202
Title	Advertisement for The Greys 大克雷斯 (Dakeleisi) cigarette in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	6
Location on page	BG
Area Code	F6
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	MAJOR DRAPKIN AND COMPANY
DISCOURSES
Textual elements	大克雷斯煙中極品
Visual elements	(B1) Detailed image of the packages (two sizes) (B2) Trademark/logo (knight figure) (B3) Refined engraving-style illustration (creating a Gothic and aristocratic atmosphere suitable for this brand) (B4) Thick plain external border to isolate the ad and separate/protect it against competitive brands and ads
Appeal	Taste, beauty, elite, richness, history, aristocracy
Language	Chinese, English
Comment	Minimalist text (brand/product name)
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, emotional, minimalist, package, size, trademark, logo, color, engraving, Grey, british, castle, gothic, past, taste, beauty, elite, richness, history, ar

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