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Press
ID202
TitleAdvertisement for The Greys 大克雷斯 (Dakeleisi) cigarette in the Shenbao in 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page6
Location on pageBG
Area CodeF6
ACTORS
Business sectorL 1
Product typeCigarette
Advertiser
DISCOURSES
Textual elements

大克雷斯

煙中極品

Visual elements

(B1) Detailed image of the packages (two sizes)

(B2) Trademark/logo (knight figure)

(B3) Refined engraving-style illustration (creating a Gothic and aristocratic atmosphere suitable for this brand)

(B4) Thick plain external border to isolate the ad and separate/protect it against competitive brands and ads

Appeal

Taste, beauty, elite, richness, history, aristocracy

LanguageChinese, English
Comment

Minimalist text (brand/product name)

Keyword(s)cigarette, tobacco, press, newspaper, Shenbao, emotional, minimalist, package, size, trademark, logo, color, engraving, Grey, british, castle, gothic, past, taste, beauty, elite, richness, history, ar
Image

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adPress_ID-202_No-01.jpeg

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SB1949Jan1-6_L1_TheGreys.png (463.19 ko)

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- type: image/png

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adPress_ID-202_No-02.jpeg

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Diapositive21.png (166.5 ko)

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adPress_ID-202_No-03.jpeg

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SB1949Jan1-6.png (242.98 ko)

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