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Press
ID204
TitleAdvertisement for The Rat 金鼠牌 (Jinshupai) cigarette in the Shenbao in 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page10
Location on pageHG
Area CodeF1
ACTORS
Business sectorL 1
Product typeCigarette
Advertiser
DISCOURSES
Textual elements

金鼠牌

恭賀新禧

華成烟公司敬祝

枝粗香濃 色黃味醇

煙味好 價錢巧

華成煙公司出品

Visual elements

(B1) Realistic images of the packages (two sizes)

(B3) Positive illustration (Elegant man smiling  and smoking a cigarette), signed by the artist?

(B5) Oblique disposition, studied typography, play on contrasts

Appeal

Taste, beauty, elegance

LanguageChinese, English
Keyword(s)cigarette, tobacco, press, newspaper, Shenbao, rat, animal, dandy, man, tie, suit, elegant, male, taste, artist, signature, oblique, typography, contrast, black, white, emotional
Image

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adPress_ID-204_No-01.jpeg

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SB1949Jan1-10_L1_TheRatYoungManChineseDandy.png (138.82 ko)

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- size: 138.82 ko
- type: image/png

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adPress_ID-204_No-02.jpeg

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Diapositive37.png (140.26 ko)

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- type: image/png

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adPress_ID-204_No-03.jpeg

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SB1949Jan1-10.png (207.41 ko)

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- size: 207.41 ko
- type: image/png

104/594 results        
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