204 | MADS

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Press

ID	204
Title	Advertisement for The Rat 金鼠牌 (Jinshupai) cigarette in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	10
Location on page	HG
Area Code	F1
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	HUACHENG TOBACCO COMPANY, LIMITED [HWA CHING TOBACCO COMPANY, LIMITED]
DISCOURSES
Textual elements	金鼠牌恭賀新禧華成烟公司敬祝枝粗香濃　色黃味醇煙味好　價錢巧華成煙公司出品
Visual elements	(B1) Realistic images of the packages (two sizes) (B3) Positive illustration (Elegant man smiling and smoking a cigarette), signed by the artist? (B5) Oblique disposition, studied typography, play on contrasts
Appeal	Taste, beauty, elegance
Language	Chinese, English
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, rat, animal, dandy, man, tie, suit, elegant, male, taste, artist, signature, oblique, typography, contrast, black, white, emotional

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