(B1) No image of the product/package, which may be a source of confusion (especially with other products using the same black face pattern)

(B3) Ironic illustration showing a black man wearing a white smile. This image plays on black/white contrasts and directly refers to the brand name. The black man embodies the brand/product itself. This black face appeared to be a usual/recurrent and popular pattern in advertising at the time, used for various types of products (Darkie toothpaste, Blackman cigarette).

(B5) Strong contrasts (black/white)