206 | MADS

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Press

ID	206
Title	Advertisement for Children Young Companion Company 兒童良友社 (Ertong liangyoushe) in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	6
Location on page	BG
Area Code	C2
ACTORS
Business sector	C 1
Product type	Book, magazine
Advertiser	CHILDREN'S YOUNG COMPANION COMPANY QINGCHENG BOOKSTORE
DISCOURSES
Textual elements	靑城書店兒童良友社發行全部八彩橡皮牌精印三大刊物特價發售兒童良友半月刋第一卷二十冊精裝合　原價八十二元五角　全年廿四冊　預定七十二元特價六十元兒童良友長篇圖書故事集第一集（十冊）合訂本　第二集十冊二月底出齊中高級用不年良友圖書半月刋全年廿四冊　預定六十六元一月十日截止寄費一律加二成直接定閱及函購處上海（5）武昌路三三二號靑城書店兒童良友社函購部
Visual elements	(B1, B3) Refined/detailed images of the books (also used as illustrations), clearly showing the covers (fairy tales for children, such as Snow White)
Appeal	Child
Language	Chinese, English
Comment	(A3) Rational text (list of products and prices) (A2) Timely catch-phrase (New Year new reease, three major publications, and special prices)
Keyword(s)	child, magazine, press, newspaper, Shenbao, young, companion, bookstore, culture, education, rational, emotional, snow white, tale

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106/639 results