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Press
ID209
TitleAdvertisement for Parker Pen in the Shenbao, Jan 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page17
Location on pageHD
Area CodeF3
ACTORS
Business sectorC 5
Product typePen
Advertiser
DISCOURSES
Textual elements

美國派克自來水筆公司公 佈革命化之自來水筆

兩面可用之筆尖 正反均可作字

  量多百分之一〇二 派克筆所儲墨量 橡皮袋所儲墨量 此係縮影

馳名全球之派克筆製造廠,其最新發明之自來水筆。業已大功告成。此種新筆之儲墨量。較舊式者增多百分之一〇二。而筆管並未增大。其金質筆尖。正反二面。皆可書寫。據全美負名之美術家批評。確為設計最美之自來水筆。此種革命化之自筆。應用物理上之眞空壓力原理。以注墨水。其於一般自來水筆所裝之橡皮管。則廢棄淫。旣不借助唧筒。又無活塞裝置。故不致臨時發生障礙。新式派克筆之筆管。(永不滲漏永不破裂)製作精工。得未曾有。蓋派克筆廠曾特別延致一負名之大美術家主持設計。務使此種新筆。品質超優。春美觀與歷來諸筆逈不相同。結果,獲得藝術上之勝利。其形成筆管之織薄環圈。圈圈相叠。珠光寶氣。絢彩有如絲絨。此種設計。特許專用。自來水筆之標凖。在將來若干年中。定必以此為依歸。

新式派克筆之神奇筆尖。任何書法。

均可因以佳妙。蓋其合兩種筆尖於一體。向下可作普通粗細適中之字。粗畫濃鈎。無不如意。向上則可寫特特別細巧,或細如髮絲之字。

君如尙未用過此種美妙之自來水筆。蓋卽前往經理處為一度之實驗。一試之下。其所予君以生平作書之樂。當不可言喩。各處高等文具店,均有此種派克眞空吸墨法之自來水筆出售。務請認明眞正派克。以免受愚。

派克快乾墨水

能使各種自來水筆作書更佳

派克眞空吸墨自來水筆,祇配注用最佳之墨水。君如購用派克快乾墨水。則作書之時。隨寫隨乾。以其含有特種溶質。又可免去滯 之弊。高等文具商店均有出售

新式派克自來水筆

力足以備者請卽購之

Parker vacumatic

怡昌洋行獨家經理

上海廣東路三號

Visual elements

 

(B1) Realistic, detailed and educative images of the product (showing how to use it)

(B2, B5) English brand name/trademark (used as visual marker)

(B3) “Artistic” illustration of the product

(B5) Use of contrasts and shadows effects

 

(B5) Studied typography (title)

 

Appeal

Quality, beauty, reputation,

LanguageChinese, English
Comment

(A3) Long rational and educative text (describing the manufacturing process, proapganda-style for the company, explaining how to use the new product, be aware of imitation/counterfeit brands

Keyword(s)pen, Parker, culture, office, study, education, productivity, Shenbao, press, american, newspaper, new, revolution, superlative, hyperbolic, rational, educative, beauty
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