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Press

ID	210
Title	Advertising for Sincere Company 虎牌白蘭霜 Tiger brand Snow Cream (Hupai bailanshuang) in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	9
Area Code	B7
ACTORS
Business sector	B 1
Product type	Snow cream
Advertiser	SINCERE COMPANY, LIMITED
DISCOURSES
Textual elements	請用優美虎牌白蘭霜先施白蘭霜全國洋廣貨號中西葯房均有發售總發行所上海天津路分發行所南京下關二馬路市上之膏霜多矣然良者實鮮盖不良之膏霜不但無以美其姿容而反足礙其顔色本公司精製虎牌白蘭霜物質純潔芳香如蘭在此秋令用之自然容光煥發倍覺愉快誠秋令中修飾之佳品也先施公司總製造廠謹啟
Visual elements	Illustration: Chinese woman using snow cream Image of the product (package)
Appeal	Beauty, superior quality (comparative ad), seasonality (autumn 秋令), color (色), fragrance (芳香)
Language	Chinese, English
Keyword(s)	cosmetics, snow cream, tiger, brand, Sincere, department store, branch office, color, season, autumn, fragrance, visual, sense, beauty, woman, female, appearance

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