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Press

ID	212
Title	Advertisement for Peter Dawson Scotch whisky 蘇格蘭衛司格 (Sugelan weisige) in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	9
Area Code	B7
ACTORS
Business sector	L 2
Product type	Whisky
Advertiser	DAWSON COMPANY, PETER RICHARDS & COMPANY, LIMITED, JOHN
DISCOURSES
Textual elements	老牌名酒（道生衛司格）乃世代相傳名震全球之蘇格蘭佳釀由蘇格蘭人蒸露裝瓶並經若干期間方能純熟其味醇美其性純正君試嘗之卽能辨别並深信其餘種種特點且必日（是誠令人十分满意之名酒也）ＰＥＴＥＲ　ＤＡＷＳＯＮ　Scotch　Whisky 道生公司蘇格蘭衛司格駐華經理上海新康路八號禮昌洋行
Visual elements	Image of the product (bootle of scotch)
Appeal	Hyperbolic, superlative
Language	Chinese, English
Comment	Made in Scotland Old reputation, excellent and superior quality, pure, tasteful
Keyword(s)	whisky, scotch, alcoholic drink, bottle, rational, emotional, taste, satisfaction, brand, pure, taste, superior, quality, honesty, reputation, fame, old, age, scotland

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