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Press

ID	213
Title	Advertisement for Two sisters cosmetics 双妹老牌 (Shuangmei laopai) in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	14
Area Code	D7
ACTORS
Business sector	B 1
Product type	Cosmetics
Advertiser	GUANGSHENG COMPANY, LIMITED [alias KWONG SANG HONG]
DISCOURSES
Textual elements	優美國貨送禮第一双妹老牌红白雪花膏雙妹牌雪花膏　廣生行監製此膏香滑而不膩潤澤而不燥專治男女肌膚暗晦面皮粗魯於秋冬時候手足爆拆及男子剃鬚剃面後面皮皺拆一用此膏自然寛滑如恒或婦女修面發癢卽當擦之無不立效凡洗面後常以此膏敷面能使顔容嬌嫰轉媸爲妍誠修容淸潔之妙品也　紅色　大號五角正　小號三角正筒莊大號三角半小號一角半白色大號四角正三號一角半二號二角半四安七角半雙妹老牌白玫瑰香水裝璜奪目　香氣襲人價目每瓶大洋一元雙妹老牌檀香洒頭水香風蕩
Visual elements	Images of the product (bottles, powder cases) Illustration showing how to use face powder (female hand)
Appeal	Woman, beauty
Language	Chinese, English
Comment	Multi-products advertisement: "White and red perfumed ointment" : 红白雪花膏 (Hong baixue huagao) "Rose cologne" : 白玫瑰香水 (Baimeigui xianghsui) "Orchid talcum powder" : 蘭花爽身粉 (Lanhua shuangshengen) "Fragrant talcum powder" : 清香爽身粉 (Qingxiang shuang shenfen) Mixed style: rational (description of uses and expects effects), superlative/hyperbolic (best, reputation, famous patronage).
Keyword(s)	cosmetic, beauty, powder, cream, canton, sister, two, brand, woman, female, appearance, talcum, orchid, rose, cologne, color, white, red, perfume, fragrance, ointment, blue

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