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Press
ID250
TitleAdvertisement for Taihe Pharmacy in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page10
Location on pageBC
Area CodeB6
ACTORS
Business sectorH 1
Product typemedicine
Advertiser
DISCOURSES
Textual elements

靈!靈!靈!

保肺漿

大瓶洋一元七角半小瓶一元

傷風寒咳夜咳,服保肺漿靈!

肺氣管炎乾咳,服保肺漿靈!

頑痰壅塞久咳,服保肺漿靈!

上海四馬路太和藥房發行各大藥房均有出售

補肺生津保肺飴每盒洋一元

Visual elements

No illustration. Play on contrasts (black and white), line (oblique/diagonale), typography

 

Appeal

Health, fear, threat

LanguageChinese
Comment

Rational : description of the product, its qualities, the effects and diseases treated, prices (quite expensive: one yuan for a small bottle, one yuan 7 jiao for a large bottle)

Emotional : exclamation tone to convey a vivid expression of the diseases and attract attention

Keyword(s)Newspaper, press, Shenbao, rational, exclamation, punctuation, line, diagonal, contrast, black, white, typography, price, emotional, lung, cough, pulmonary, contrast, diagonal, oblique, exclamation, a
Image

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SB1934-01-05_10_H1_Taihe_Exclamation.png (246.96 ko)

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- type: image/png

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adPress_ID-250_No-02.jpeg

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