靈!靈!靈!
保肺漿
大瓶洋一元七角半小瓶一元
傷風寒咳夜咳,服保肺漿靈!
肺氣管炎乾咳,服保肺漿靈!
頑痰壅塞久咳,服保肺漿靈!
上海四馬路太和藥房發行各大藥房均有出售
補肺生津保肺飴每盒洋一元
No illustration. Play on contrasts (black and white), line (oblique/diagonale), typography
Health, fear, threat
Rational : description of the product, its qualities, the effects and diseases treated, prices (quite expensive: one yuan for a small bottle, one yuan 7 jiao for a large bottle)
Emotional : exclamation tone to convey a vivid expression of the diseases and attract attention
Preview ImageadPress_ID-250_No-01.jpeg
Get original resolutionSB1934-01-05_10_H1_Taihe_Exclamation.png (246.96 ko)
File information- size: 246.96 ko- type: image/png
Preview ImageadPress_ID-250_No-02.jpeg
Get original resolutionDiapositive14.png (127.32 ko)
File information- size: 127.32 ko- type: image/png