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Press
ID254
TitleAdvertisement for 三〇三白濁丸 (303 Gonorrhea pills) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page11
Location on pageHG
Area CodeA6
ACTORS
Business sectorH 1
Product typeGonorrhea pills
Advertiser
DISCOURSES
Textual elements

德國三〇三白濁丸

世界公認唯一靈藥

獨一無二特效靈藥勿論急性慢性五淋白濁一盒斷根婦女白帶尤見奇功

上海福州路九號

元昌行總各大葯房均有經售

Visual elements

Images of the package

Studied typography (shivering/straight, thin/thick characters)

Strong contrast (black/white)

Appeal

Health, threat,

LanguageChinese, English
Comment

Hyperbolic (panacea, world-wide reputation)

Rational: claimed German manufacturing process

Keyword(s)Newspaper, press, Shenbao, health, woman, german, gonorrhea, vagin, female, veneral, threat, rational, hyperbolic, exaggeration, three, number, rational
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