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Press
ID255
TitleAdvertisement for Pond's Cold Cream (旁氏白玉漿 Pangshi baiyujiang) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page13
Location on pageBD
Area CodeE1
ACTORS
Business sectorB 1
Product typeCold cream
Advertiser
DISCOURSES
Textual elements

旁氏白玉漿

欲求美貌

必先使肌膚根本清潔。然徒用香皂洗濯。無濟於事。當注重毛孔內之塵垢脂粉。故為保護皮膚計。每夜睡前及出門歸來應用

旁氏白玉漿

遍擦面頸手臂。此漿內有油質。能深入毛孔。提出塵垢。使皮膚潔白光滑滋潤。容貌之秀麗。可操左券。冬令用之又可免去粗製凍 等患。

各大藥房洋廣貨店襪廠均有出售

中國總經理

美商怡昌洋行

上海廣東路三號

C

注意

Appeal

Beauty (欲求美貌 yuqiu meimiao) ; hygiene, cleanness (清潔 qingjie)

LanguageChinese, English
Comment

Suggestion, emotional appeal, beauty

Rational text (how-to-use-style):

Rough Google translation

  1. Must first make the skin radically clean (清潔 qingjie). However, only with soap wash. To no avail. When focusing on the pores (毛孔 maokong) of the dust 塵 chen or dirt (垢 gou) powder/cosmetics (脂粉 zhifen). So to protect the skin (保護 baohu). Every night before going to bed and go back to the application

  2. Overwipe neck arm. This slurry is oil. Can penetrate the pores. Raised dust. So that the skin white and smooth moisture. Beauty of beauty. Operable Zuo Quan. Winter can also be used to avoid the rough and other frozen.

Appeal to various senses, especially touch and sight: pure white (潔白 jiebai); glossy, smooth (光滑 guanghua); moisten (滋潤 zirun) ; appearance (容貌 rongmao ) ; beautiful (秀麗 xiuli)/

Timely appeal: reference to winter (冬令 dongling)

Negative appeal : rough, coarse (chillblains) (粗 cu) ; troubles (患 huan)

Keyword(s)Newspaper, press, Shenbao, cosmetics, face, cold cream, woman, beauty, suggestive, winter, season, timely, synecdoche, hand, woman, female, C, letter, typography, oblique, slogan
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