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Press
ID264
TitleAdvertisement for Stearns headache wafers (頭痛時急服 Toutong shijifu) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page9
Location on pageCD
Area CodeA11
ACTORS
Business sectorH 1
Product typeHeadache treatment
Advertiser
DISCOURSES
Textual elements

STEARNS·HEADACHE WAFERS (SHAC)

頭痛時急服美國安寧公司之立止頭痛藥餅可以頃刻奏效請認明紙盒上之紅色英文字及藍色三角形中西各大藥房均有出售(商標註册如有經售假冒品者當被控訴)

Visual elements

Realistic image of the package

Appeal

Health

LanguageChinese, English
Comment

Short rational text : anxious about consumers to authenticate the original trademark with a blue triangle; final warning against counterfeit brands; simple description of disease (headache) treated, name of American manufacturer ; name of local agent in China.

Keyword(s)Newspaper, press, Shenbao, health, headache, american, wafer, package, rational, trademark, counterfeit, imitation, blue, color, triangle, logo
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SB1924-01-03_9_Starns.png (55.54 ko)

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- type: image/png

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