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Press
ID265
TitleAdvertisement for a meatjuice for women (利亞婦女補血汁) by 利亚化学制药公司 in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page9
Location on pageBG
Area CodeC7
ACTORS
Business sectorH 1
Product typeFemale meatjuice
Advertiser
DISCOURSES
Textual elements

利亞婦女補血汁

家庭幸福 ▲治婦女百病 ▲使身體健康

婦女一切苦痛,如經期不調,乾血癆病,子宮各症等,不妥愼調治,則體質日弱,家庭幸福,剝奪盡矣,利亞婦女補血汁,專治婦女百病,其銷售之廣,功效之鉅,爲舉世各種藥品,所不能及,各國醫生,亦莫不認爲最優美之藥,服法簡便,日服三次,每次一二小茶匙,開水冲服,或淸服,均可,凡購此汁,每瓶均有中西文仿單,以杜假冒美國紐約 利亞化學製藥公司啓經理處 上海廣東路二號 美商貿勒洋行

Distrbutors Muller and Phipp(Asia Ltd·)Shanghai

Visual elements

Realistic image of the package

Family scene (mother, father and child in the living room)

Ornamental internal borders and frames

Appeal

Health, child, woman, mother, convenient, family (家庭 jiating) happiness (幸福 xingfu)

LanguageChinese, English
Comment

Rational description of the product qualities, consumers, effects, how to use it

  • Specifically designed for women all sorts of diseases (menstruation pains, pregnancy, weakness) ;
  • Expected effects: enrich the blood, strengthen the body, bring happiness to the whole family (家庭幸福 jiating xingfu)
  • How to use it : simple and convenient, a few teaspoon each time, with boiling water
  • Availability : easy to obtain in every drugstore
  • Made in the US
Keyword(s)Newspaper, press, Shenbao, health, meatjuice, woman, mother, child, family, rational, emotional, happiness, convenience, United States, teaspoon, boiling, water
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