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Press
ID270
TitleAdvertisement for Mappin & Webb's standard clock in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page11
Location on pageBC
Area CodeA11
ACTORS
Business sectorC 5
Product typeStandard clock
Advertiser
DISCOURSES
Textual elements

精美時計十分準確

麥平公司之時計眞正可靠確有價値久已馳名全球有口皆碑起等全鑽騎馬機盤精優厚實金質表殼目錄函索即寄埀詢詳細當即奉覆 英國倫敦麥平公司啓

駐華經理上海南京路卅五號 新利洋行 槪照本公司原價出售各種貨品

MAPPIN & WEBB LONDON ENGLAND

Visual elements

Realistic and refined image of the product

Appeal

Scientific, convenient, quality, beauty, appeareance, reputation

LanguageChinese, English
Comment

Rational text pointing out the main characteristics of the product

  • Reputation of the company
  • Scientific precision, exactness, accurate and standard time : 準確 (zhunque), 詳細 (xiangxi (detail, minute), immediate (當即 dangji)
  • Robustness, solidity (厚實 houshi)
  • Beauty, delicate as a jewel : 精美 (jingmei), gold and precious metals (金 jin), diamond (鑽 zuan)
  • Convenience : pocket-size 表 (biao) (wrist or pocket watch)

Methods of ordering and selling : catalog (目錄 mulu) and mail/letter (函  han)

 

Keyword(s)Newspaper, press, Shenbao, rational, time, clock, standard, exactness, scientific, beauty, precious, jewel, gold, diamond, convenient, appearance, mail, catalog
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