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Press
ID271
TitleAdvertisement for White Phoenix pills (烏鷄白鳳丸) by Weizai store (惟栽號) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page11
Location on pageBD
Area CodeA13
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

烏鷄白鳳丸 惟栽號最精良

精美保證書函索即奉

本號創製烏鷄白鳳丸數十餘年遐遜皆知凡女界無論沾染各種疾病均能奏效提速爲最效騐者以調經種子經痛白帶最爲無上之品萬應萬靈前經昨年徵求保證書共得數百封之多可知此丸實在之功效並非盧 也今本號彙印成册分送●同胞鈞鑒以得知此丸治效之内容而信心樂用矣凡購白鳳丸一合之貨定當奉贈一本與及如蒙索取當即奉上倘若購本號之白鳳丸貨祈認明有保證書爲據庶免有假冒之虞也

栽如便生 牌免韋服了最親愛之良药治效

●調經種子●亦帶白帶●月事先期●月事後期

●經來不止●經閉經痛●氣虚不舒●頭晕疼痛

●經來忽止●四肢無力●面黄骨瘦●氣鬰肚脹

●子宫虚冷●胎動 痛●懷胎發冷●懷胎體虚

●產後腹脹●血崩黑塊●一切等症●一品每丸

一元●上品每丸五角●雙料每丸二角半●單料

每丸一角 上海棋盤街 普太太和號彼路

Visual elements

Illustration showing a mother sitted on a chair and talking to her baby (emotional appeal), anticipation of "comic-style" advertisement (mother directly addressing the consumers/other mothers to claim this is the best medicine)

Appeal

Health, mother, child, emotion

LanguageChinese
Comment

Long rational texts describing the product qualities, efficiency and effects

Tendency to exaggeration: mother claiming this is the best panacea (良药 liangyao)

Keyword(s)Newspaper, press, Shenbao, emotional, mother, child, panacea, hyperbolic, exaggeration, rational
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