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Press
ID273
TitleAdvertisement for White Pine Cough Syrup (Kofa American Drug Company) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page11
Location on pageBG
Area CodeB13
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

語云乆咳成癆故咳嗽須要早

科發立愈咳嗽白松糖漿 [Liyu kesou baisong tangjian] [WHITE PINE COUGH SYRUP]内含清肺清毒袪風化痰各藥不論何種咳嗽無不可治實為咳症萬應靈藥家中有婦孺尤不可不備 小瓶五角大瓶一元 各埠大藥房均有出售仿單函索即寄 上海科發大藥房謹啟

立愈咳嗽白松糖漿

Visual elements

Illustration showing a child bringing the remedy to her coughing mother (emotional/child/mother appeal)

Appeal

Health, mother, child, rational

LanguageChinese
Comment

(A2) Catch-phrase using a proverb (a simple cough announce more serious disease)

(A3) Rational text describing the product qualities, effects, users, how to use it

Keyword(s)Newspaper, press, Shenbao, mother, woman, child, cough, white, pine, syrup, american, rational, emotional, proverb
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