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Press

ID	273
Title	Advertisement for White Pine Cough Syrup (Kofa American Drug Company) in the Shenbao in 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	11
Location on page	BG
Area Code	B13
ACTORS
Business sector	H 1
Product type	Medicine
Advertiser	KOFA AMERICAN DRUG COMPANY
DISCOURSES
Textual elements	語云乆咳成癆故咳嗽須要早科發立愈咳嗽白松糖漿 [Liyu kesou baisong tangjian] [WHITE PINE COUGH SYRUP]内含清肺清毒袪風化痰各藥不論何種咳嗽無不可治實為咳症萬應靈藥家中有婦孺尤不可不備　小瓶五角大瓶一元　各埠大藥房均有出售仿單函索即寄　上海科發大藥房謹啟立愈咳嗽白松糖漿
Visual elements	Illustration showing a child bringing the remedy to her coughing mother (emotional/child/mother appeal)
Appeal	Health, mother, child, rational
Language	Chinese
Comment	(A2) Catch-phrase using a proverb (a simple cough announce more serious disease) (A3) Rational text describing the product qualities, effects, users, how to use it
Keyword(s)	Newspaper, press, Shenbao, mother, woman, child, cough, white, pine, syrup, american, rational, emotional, proverb

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173/639 results