274 | MADS

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Press

ID	274
Title	Advertisement for B.M. & Co. (Brunner, Mond & Company (China), Ltd.) in the Shenbao in 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	16
Location on page	BD
Area Code	A13
ACTORS
Business sector	E 2, H 1, N 2
Product type	Chemicals
Advertiser	BRUNNER, MOND & COMPANY (CHINA), LIMITED [B.M. & CO.]
DISCOURSES
Textual elements	英商　ＢＭ＆Ｃ　ＴＲＡＤＥ　ＭＡＲK· 本公司專辦各種化學用品存有潔麵碱（又名小蘇打）及嗬囒碱價廉物美有口皆碑茲將價目列下潔麫碱一擔半雙包每担元五兩七錢二擔桶　每擔元六兩一擔桶　每擔元六兩三錢嗬囒碱一擔半雙包每擔五兩三錢二擔桶　每擔元五兩六錢一擔桶　每擔元五兩九錢英商卜内門洋碱有限公司啓上海四川路四十一號
Visual elements	Trademark only (no illustration)
Appeal	Health, Propaganda-style
Language	Chinese, English
Comment	Rational text : propaganda-style for the company rather than a given product : description of the company: involved in the manufacturing of various types of chemical products, medicines as well as sodas (碱 jian), also called 小蘇打 (xiaosuda) -> sodas seemed to be new at the time/not so familiar in Shanghai emphasis on old reputation and public recognition conciliates cheapness and quality list of prices for the various products
Keyword(s)	Newspaper, press, Shenbao, health, rational, trademark, british, medicine, soda

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