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Press
ID274
TitleAdvertisement for B.M. & Co. (Brunner, Mond & Company (China), Ltd.) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page16
Location on pageBD
Area CodeA13
ACTORS
Business sectorE 2, H 1, N 2
Product typeChemicals
Advertiser
DISCOURSES
Textual elements

英商 BM&C TRADE MARK·

本公司專辦各種化學用品存有潔麵碱(又名小蘇打)及嗬囒碱價廉物美有口皆碑茲將價目列下潔麫碱一擔半雙包每担元五兩七錢二擔桶 每擔元六兩一擔桶 每擔元六兩三錢嗬囒碱一擔半雙包每擔五兩三錢二擔桶 每擔元五兩六錢一擔桶 每擔元五兩九錢

英商卜内門洋碱有限公司啓上海四川路四十一號

Visual elements

Trademark only (no illustration)

Appeal

Health, Propaganda-style

LanguageChinese, English
Comment

Rational text : propaganda-style for the company rather than a given product :

  • description of the company: involved in the manufacturing of various types of chemical products, medicines as well as sodas (碱 jian), also called 小蘇打 (xiaosuda) -> sodas seemed to be new at the time/not so familiar in Shanghai
  • emphasis on old reputation and public recognition
  • conciliates cheapness and quality
  • list of prices for the various products
Keyword(s)Newspaper, press, Shenbao, health, rational, trademark, british, medicine, soda
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