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Press
ID278
TitleAdvertisement for Dupont Cognac (?) 况[好德牌白蘭地 Kuanghaodepai bailandi] in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page17
Location on pageBG
Area CodeA9
ACTORS
Business sectorL 2
Product typebrandy, cognac
Advertiser
DISCOURSES
Textual elements

請飲一杯 [Kuanghaodepai bailandi] [GIARD ? DUPONT COGNAC]  [The house of Lords]

天氣嚴寒。獨坐苦冷。如飲好德牌白蘭地酒一杯。不但可使全身溫暖。且能補血。又合衛生。况好德牌白蘭地。氣味妙香。又無烈性。諸君盍不試嘗之。上海 愛多亞路三十九號 寳多洋行謹啓

Visual elements

Realistic image of the bottle

 

 

Appeal

Taste, quality, health, hygiene, timely,

LanguageChinese, English
Comment

Rational/emotional : description of the product quality, effects, uses

  • health, hygiene, enrich the blood
  • taste : odour
  • timely appeal (warm during cold weather/winter)

 

Keyword(s)Newspaper, press, Shenbao, odour, fragrance, bottle, winter, cold, warm, timely, odour, health, blood, hygiene, emotional
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