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Press
ID281
TitleAdvertisement for Bovril in the Shenbao, 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page20
Location on pageHC
Area CodeA11
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

保衛爾神效牛肉汁BOVRIL

保衛爾神效牛肉汁係兼牛肉滋中補與提神之原素而有之故功能塡骨髓補腦力增精神長肌肉莊健身體鞏固營衛常服可保不虞疾病之侵犯也

保衛爾此瓶以爲標記 人獅牌男子以身力爲榮耀

Visual elements

(B1) Realistic image of the package

(B2) Trademark  : Lion-style logo

(B4) Internal frame (highlighting the title/brandname)

(B5) Studied typography and strong contrasts (black/white)

 

 

Appeal

Health

LanguageChinese, English
Keyword(s)Newspaper, Shenbao, press, rational, health, meatjuice,
Image

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adPress_ID-281_No-01.jpeg

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SB1924-01-03_22_Bovril.png (57.59 ko)

File information
- size: 57.59 ko
- type: image/png

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adPress_ID-281_No-02.jpeg

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Diapositive49.png (142.18 ko)

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- size: 142.18 ko
- type: image/png

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