281 | MADS

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Press

ID	281
Title	Advertisement for Bovril in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	20
Location on page	HC
Area Code	A11
ACTORS
Business sector	H 1
Product type	Medicine
Advertiser	BOVRIL COMPANY
DISCOURSES
Textual elements	保衛爾神效牛肉汁ＢＯＶＲＩＬ保衛爾神效牛肉汁係兼牛肉滋中補與提神之原素而有之故功能塡骨髓補腦力增精神長肌肉莊健身體鞏固營衛常服可保不虞疾病之侵犯也保衛爾此瓶以爲標記　人獅牌男子以身力爲榮耀
Visual elements	(B1) Realistic image of the package (B2) Trademark : Lion-style logo (B4) Internal frame (highlighting the title/brandname) (B5) Studied typography and strong contrasts (black/white)
Appeal	Health
Language	Chinese, English
Keyword(s)	Newspaper, Shenbao, press, rational, health, meatjuice,

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