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Press
ID282
TitleAdvertisement for 遠東化學社 cosmetics (清髮㪚梳妝 Qingfasan shuzhuang) in the Shenbao, 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page20
Location on pageHC
ACTORS
Business sectorB 1
Product typeCosmetics
Advertiser
DISCOURSES
Textual elements

冬至連新年大亷價各界男女大都歡迎送友的化粧品

人人歡迎日日需用的清髮㪚梳妝清髮㪚 [Qingfasan shuzhuang]

治理髮中皮病即用此㪚最靈人人歡迎日日需用的荷花㪚容面荷花㪚

治理面上皮病即用此㪚最靈本社秘製之荷花散不獨能使容面雅觀兼治面部雀瘢花癬黑刺赤臉白點風濕油光滿面冬天凍瘃肌膚燥裂等症常用能使容顔紅潤光彩煥發淸髮散不獨淸潔垢膩穢氣等兼治頭皮發癢白屑風濕髮根生虫以致逐漸脫落等症凡化妝品大都非油即水二物均易沾染灰塵垢膩汚穢如用此散則淸潔異常能使脫髮重生以上二散均係極合衛生最妙之化妝品當茲西國令節將屆之時如備爲敬送禮物最爲相宜裝璜精雅人人歡迎的凡在新年節令以前來購者照碼八折每瓶内附贈優待劵一張嗣後凡持劵來購者仍照八折凡外埠如欲經理推銷者須有介紹人擔保可也●大盒每聽洋五角●小盒每聽洋四角另備有自來撲粉團每個洋二角▲上海棋盤街泗涇路口 遠東化學社啓

Visual elements

(B1) Image of the packages, used as a frame for intimate and educative scenes (how to use the products)

(B5) Strong contrasts (black/white title)

 

 

Appeal

Beauty, health, universality (everybody)

LanguageChinese, English
Comment

(A1, A2) Title: timely catch-phrase (winter sales)

(A1, A2) Subtitles/catch-phrases : beauty & health appeal to everyone

(A3) Long rational text (health appeal)  : describing the products effets and diseases treated (skin problems, rheumatism, etc)

(A5, A6) Company name and address in Shanghai

(A7) Various prices and sizes

Keyword(s)Newspaper, Shenbao, press, beauty, rational, health, universality, price, contrast, bottle, woman
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