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Press
ID283
TitleAdvertisement for Xinhua Savings bank in the Shenbao, 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page20
Location on pageBD
Area CodeA10
ACTORS
Business sectorF 1, F 2
Product typeSavings, Bank
Advertiser
DISCOURSES
Textual elements

新華儲蓄銀行公共儲金

積零錢 成巨資 旣得奬 又還本 詳細章程隨便索取月儲 十二元的可以得二千元 月儲 六元的可得一千元 月儲 三元的可得五百元新華儲蓄銀行 總行設北京廊房頭条 分行設上海天津路鴻仁里口天津法界七號路

Visual elements

(B3) ) Synecdochal illustration : hand holding a star, used as a frame for carrying textual information, and as a solution to embody a somewhat immaterial service

(B4) Internal circle frames : to segment information, step by step

(B4) External border

(B5) Strong contrasts (black/white)

 

Appeal

Rational, economic

LanguageChinese
Comment

(A1, A5) Title/Company name and quality

(A5, A6) Company name and address (central and branch office)

 

A3) Rational/educative text (explaining how to store and accumulate money step by step)

 

Keyword(s)Newspaper, Shenbao, press, saving, economic, finance, bank, constrat, frame, accumulate, money, rational, star, hand, synecdoche
Image

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adPress_ID-283_No-01.jpeg

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SB1924-01-03_22_H1_Star.png (101.08 ko)

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- type: image/png

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adPress_ID-283_No-02.jpeg

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Diapositive50.png (163.24 ko)

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- size: 163.24 ko
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