283 | MADS

639 documents

183/639 results

Press

ID	283
Title	Advertisement for Xinhua Savings bank in the Shenbao, 1924
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1924
Month	January
Day (number)	3
Day	Thursday
SPATIAL ENVIRONMENT
Page	20
Location on page	BD
Area Code	A10
ACTORS
Business sector	F 1, F 2
Product type	Savings, Bank
Advertiser	XINHUA SAVINGS BANK
DISCOURSES
Textual elements	新華儲蓄銀行公共儲金積零錢　成巨資　旣得奬　又還本　詳細章程隨便索取月儲　十二元的可以得二千元　月儲　六元的可得一千元　月儲　三元的可得五百元新華儲蓄銀行　總行設北京廊房頭条　分行設上海天津路鴻仁里口天津法界七號路
Visual elements	(B3) ) Synecdochal illustration : hand holding a star, used as a frame for carrying textual information, and as a solution to embody a somewhat immaterial service (B4) Internal circle frames : to segment information, step by step (B4) External border (B5) Strong contrasts (black/white)
Appeal	Rational, economic
Language	Chinese
Comment	(A1, A5) Title/Company name and quality (A5, A6) Company name and address (central and branch office) A3) Rational/educative text (explaining how to store and accumulate money step by step)
Keyword(s)	Newspaper, Shenbao, press, saving, economic, finance, bank, constrat, frame, accumulate, money, rational, star, hand, synecdoche

Image

File information
- size: 101.08 ko
- type: image/png

File information
- size: 163.24 ko
- type: image/png

183/639 results