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Press

ID	287
Title	Advertisement for Willard Storage Batteries in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	15
Location on page	HD
Area Code	B3
ACTORS
Business sector	E 4, E 5
Product type	automobile
Advertiser	WILLARD STORAGE BATTERY COMPANY
DISCOURSES
Textual elements	汽車採用惠勒紅印牌蓄電池 [Huile hongyinpai xudianchi] 經濟合算　應用自如牌子最老　電力充足　一經裝用　保證滿意中國獨家經理美昌惠勒公司上海南京路二十號　電話一一三一三號蓄電部古拔路F一七七號　電話七四八〇七號 Willard　STORAGE　BATTERIES
Visual elements	(B1) Realistic image of the product (B5) Oblique lines at superior corners (to create dynamic effect) (B5) English brand name used as a visual marker contrasting with Chinese text
Appeal	Old, age, reputation, satisfacation
Language	Chinese, English, French
Comment	Rational discourse: economic appeal, time-saving, quality, old reputation of the company, superiority Hyperbolic tentation (the best, the first: superlative tone)
Keyword(s)	Newspaper, Shenbao, battery, automobile, storage, hyperbolic, superlative, superiority, rational, economy, saving, old, age, reputation, satisfacation, guarantee, security, time, durable

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187/639 results