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Press
ID287
TitleAdvertisement for Willard Storage Batteries in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page15
Location on pageHD
Area CodeB3
ACTORS
Business sectorE 4, E 5
Product typeautomobile
Advertiser
DISCOURSES
Textual elements

汽車採用惠勒紅印牌蓄電池 [Huile hongyinpai xudianchi]

經濟合算 應用自如

牌子最老 電力充足 一經裝用 保證滿意

中國獨家經理

美昌惠勒公司

上海南京路二十號 電話一一三一三號

蓄電部古拔路F一七七號 電話七四八〇七號

Willard STORAGE BATTERIES

Visual elements

(B1) Realistic image of the product

(B5) Oblique lines at superior corners (to create dynamic effect)

(B5) English brand name used as a visual marker contrasting with Chinese text

Appeal

Old, age, reputation, satisfacation

LanguageChinese, English, French
Comment

Rational discourse: economic appeal, time-saving, quality, old reputation of the company, superiority

Hyperbolic tentation (the best, the first: superlative tone)

Keyword(s)Newspaper, Shenbao, battery, automobile, storage, hyperbolic, superlative, superiority, rational, economy, saving, old, age, reputation, satisfacation, guarantee, security, time, durable
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