288 | MADS

639 documents

188/639 results

Press

ID	288
Title	Advertisement for Absinthe Pernod Fils in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	16
Location on page	HD
Area Code	A9
ACTORS
Business sector	L 2
Product type	Absinthe
Advertiser	PERNOD FILS
DISCOURSES
Textual elements	亞新地貝娜飛爾眞正大戰前出品貝娜飛爾爲開胃妙品凡讌會用之混和酒 Cocktail　不用眞正貝娜飛爾則不能優美各大公司大商店皆有出售 Abs　In　The Pernod　Fils
Visual elements	(B1, B3) No illustration, nor image of the bottle : entirely textual ad : visual play on linguistic variety (Chinese, English and French)
Appeal	Rational, taste, appetite, quality, art, beauty, sociability
Language	Chinese, English, French
Comment	Rational and emotional : Taste appeal : open appetite (開胃 kaiwei) Beauty : fine work of art (妙品 miaopin), 優美 (youmei) How to use it: can be consumed pure, no need to mix it with other products Superiority/unrivalled (comparative style) No health appeal
Keyword(s)	Newspaper, Shenbao, press, absinthe, pernod, france, rational, emotional, alcohol, beverage, drink, war, taste, appetite, quality, art, beauty

Image

File information
- size: 50.14 ko
- type: image/png

File information
- size: 146.79 ko
- type: image/png

File information
- size: 367.77 ko
- type: image/jpeg

188/639 results