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Press
ID288
TitleAdvertisement for Absinthe Pernod Fils in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page16
Location on pageHD
Area CodeA9
ACTORS
Business sectorL 2
Product typeAbsinthe
Advertiser
DISCOURSES
Textual elements

亞新地 貝娜飛爾

眞正大戰前出品

貝娜飛爾

爲開胃妙品

凡讌會用之混和酒

Cocktail 不用眞正

貝娜飛爾

則不能優美

各大公司大商店皆有出售

Abs In The

Pernod Fils

Visual elements

(B1, B3) No illustration, nor image of the bottle : entirely textual ad : visual play on linguistic variety (Chinese, English and French)

Appeal

Rational, taste, appetite, quality, art, beauty, sociability

LanguageChinese, English, French
Comment

Rational and emotional :

  • Taste appeal : open appetite (開胃 kaiwei)
  • Beauty : fine work of art (妙品 miaopin), 優美 (youmei)
  • How to use it: can be consumed pure, no need to mix it with other products
  • Superiority/unrivalled (comparative style)

No health appeal

Keyword(s)Newspaper, Shenbao, press, absinthe, pernod, france, rational, emotional, alcohol, beverage, drink, war, taste, appetite, quality, art, beauty
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