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Press
ID289
TitleAdvertisement for Commercial bank of China in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page16
Location on pageHC
Area CodeB3
ACTORS
Business sectorF 1
Product typeBank
Advertiser
DISCOURSES
Textual elements

中國通商銀行

商業部 定期存欵活期存欵往來存欵通知 存欵放欵押欵匯兌及貼現等業務

儲蓄部 資本另撥 會計獨立 利率優厚 責任無限 印有詳章 承索即奉

(一)活期儲蓄存欵 甲種……開領存摺 乙種……領用支票

(二)定期儲蓄存欵

(甲)整存整付

(乙)存本取息

(丙)整存零付

(丁)零存整付

(戊)特種整存整付

(已)特種零存整付

上海總行上海外灘七號 電報掛號三七七三 電話一五五五〇 一五五五六至一五五五九 虹口南市兩分行 愛多亞路支行電話可由總行五線接轉

虹口分行 上海虹口天潼路電話四三一八八

南京分行 南京新街口

寗波分行 寗波江北岸

南市分行 上海法租界十六舖電話八三二三三

漢口分行 漢口江漢路

蘇州分行 蘇州閘門

愛多亞路支行 上海愛多亞路電話八一四一 定海辦事處 定海大街

杭州兌換處 杭州清和坊 各埠代兌處 蕪湖 安慶 (上海銀行分行)無錫(益昌莊) 台州(衡遠莊)

Visual elements

(B1, B3, B5) No image of the product (immaterial service), no illustration of a concrete life situation, no effort to use any other visual devices (entirely textual ad)

Appeal

Rational, economy

LanguageChinese, English, French
Comment

(A2) Catch-phrase refering to Ministry of Commerce and Industry as a guarantee

(A3) Long rational/educative text : incitation to save money, how to make deposits, what are interest rates...

(A5, A6) Long lst of branch offices (name and address) (propaganda-style ad for the company itself

Keyword(s)Newspaper, Shenbao, press, bank, commercial, economy, rational, text, branch, office, propaganda-style, saving, deposit, interest, rate
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