594 documents
193/594 results        
Press
ID293
TitleAdvertisement for Allenbury's Pastille (愛蘭百利喉糖 Ailan bailihoutang) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page20
Area CodeF7
ACTORS
Business sectorH 1
Product typePastille
Advertiser
DISCOURSES
Textual elements

愛蘭百利喉糖 [AILAN BAILIHOU TANG] [ALLENSBURY’S THROAT PASTILLES]

保君喉部

保喉聖品百發百中

愛蘭百利喉糖。以熟黑加侖子和以藥物製成。味廿芬芳。保喉生津。吸煙者尤不可少。

各大藥房均有經售 上海倫敦愛蘭漢百利有限公司製造

Visual elements

(B1) Realistic image of the package

(B3) Synecdochal/educative illustration of the consumer (female throat) demonstrating how to use the product and its effects

(B5) Internal circle frame

(B5) Strong contrasts (black/white)

Appeal

Health, woman

LanguageChinese
Comment

(A1, A4) Title: brand/product name and effets (to protect throat)

(A2) Slogan/catch-phrase: efficacy, precision (idiomatic phrase: 百發百中 baifabaizhong)

(A3) Rational text (health appeal): description of the product qualities, effects, how to use it

Keyword(s)press, newspaper, Shenbao, health, woman, throat, pastille, circle, frame, arrow, contrast, black, white, package,
Related Document
Image

Preview Image
adPress_ID-293_No-01.jpeg

Get original resolution
SB1934-01-05_20_Pastille.png (37.07 ko)

File information
- size: 37.07 ko
- type: image/png

Preview Image
adPress_ID-293_No-02.jpeg

Get original resolution
Diapositive40.png (148.64 ko)

File information
- size: 148.64 ko
- type: image/png

193/594 results        
Last update: Tuesday 15 October 2019 (16:55) +
Page rendering in 0.024s