294 | MADS

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Press

ID	294
Title	Advertisement for anti-opium addiction red pills (鴉片紅丸) in the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	20
Location on page	BG
Area Code	A6
ACTORS
Business sector	H 1
Product type	Anti-opium addiction pill
Advertiser	JUNZHITANG PHARMACY
DISCOURSES
Textual elements	鴉片紅丸馮氏斷癮救苦金丹專戒鴉片紅丸等癮功效靈速無比戒時照常吸煙見煙自厭毫無痛苦中央禁煙委員會張之江主席題獎歷任大總統及各地官廳一致嘉許風行六十四年實驗斷癮數百萬人每料收　本一元半寄費加一　奉送戒煙捷徑函索附郵三分藥房均售上海白克路大通路西首峻芝堂
Visual elements	(B3) Negative illustration expressing danger and death (snake, bones) (B5) Internal rectagular frame (B5) Strong contrasts (black/white)
Appeal	Health
Language	Chinese
Comment	(A1, A4) Title: brand/product name (A2) Catch-phrase: (A3) Rational/Emotional text (health appeal, threat, authority, efficacy)
Keyword(s)	press, newspaper, Shenbao, health, threat, opium, snake, animal, death, bone, danger, negative, emotional, fear, rational, contrast, black, white, color, red, pill
Related Document	Advertisement for Santal Midy in the Shenbao, January 5, 1934

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