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Press
ID294
TitleAdvertisement for anti-opium addiction red pills (鴉片紅丸) in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page20
Location on pageBG
Area CodeA6
ACTORS
Business sectorH 1
Product typeAnti-opium addiction pill
Advertiser
DISCOURSES
Textual elements

鴉片紅丸

馮氏斷癮救苦金丹

專戒鴉片紅丸等癮功效靈速無比戒時照常吸煙見煙自厭毫無痛苦中央禁煙委員會張之江主席題獎歷任大總統及各地官廳一致嘉許風行六十四年實驗斷癮數百萬人

每料收 本一元半寄費加一 奉送戒煙捷徑函索附郵三分

藥房均售

上海白克路大通路西首峻芝堂

Visual elements

(B3) Negative illustration expressing danger and death (snake, bones)

(B5) Internal rectagular frame

(B5) Strong contrasts (black/white)

Appeal

Health

LanguageChinese
Comment

(A1, A4) Title: brand/product name

(A2) Catch-phrase:

(A3) Rational/Emotional text (health appeal, threat, authority, efficacy)

Keyword(s)press, newspaper, Shenbao, health, threat, opium, snake, animal, death, bone, danger, negative, emotional, fear, rational, contrast, black, white, color, red, pill
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