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Press
ID300
TitleAdvertisement for Shanghai National Goods Company (上海國貨公司) the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page23
Location on pageD
Area CodeF1
ACTORS
Business sectorP 4
Product typeNational Goods
DISCOURSES
Textual elements

南京路

虹廟對面創辦最早

上海國貨公司

婦女國貨年的新貢獻

不惜重大犧牲向婦女界介紹國貨

明天起

分時分部舉行空前犧牲大亷價

鼓勵全滬婦女試用優美國貨

請注意明天各報廣告

Visual elements

(B3) No illustration

(B5) Studied typography, bold characters to highlight "titles"

 

Appeal

Patriotic, nation, woman, quality, superiority, economic,

LanguageChinese
Comment

Notification-style advertisement (special event/sales)

Hyperbolic (superlative, superiority : national product superior to foreign/American ones)

Rational/emotional : patriotic appeal, Woman Year, sacrifice to the nation, committment to National Goods movemenr, encourage Shanghai women to try national goods, price, economic, quality ; time-saving, special event, big sales

Keyword(s)Newspaper, press, Shenbao, rational, emotional patriotic, woman, time, year, event, tomorrow, cheap, price, quality, nation, national goods movement, typography, shanghai,
Image

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