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Press
ID301
TitleAdvertisement for Zhuanghua Wool Company the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page22
Location on pageD
Area CodeF1
ACTORS
Business sectorB 2, P 3, P 4
Product typeTextile, wool
Advertiser
DISCOURSES
Textual elements

婦女國貨年

著名章華國產呢羢嗶嘰獻給女界採用

門市部:南京路大陸商塲(電話九一二八六)南市蓬萊市塲

發行所:四川路三十三號 製造廠:浦東周家渡

章華毛羢紡織公司

Visual elements

(B3) Illustration of an elegant Chinese patriotic "New Woman" (Woman/patriotic appeal)

(B5) Studied typography, bold characters to highlight "titles", curved line

(B5) Play on contrasts (gradation of white, grey, black colors)

 

Appeal

Patriotic, nation, woman, quality, superiority, economic,

LanguageChinese
Comment

(A2) Timely catch-phrase : Woman's Year

(A3) Short rational text (patriotic appeal, reputation) : famous woolen goods made in China

Keyword(s)Newspaper, press, Shenbao, rational, emotional patriotic, woman, time, year, event, nation, textile, wool, New woman, elegant, fur
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