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Press

ID	301
Title	Advertisement for Zhuanghua Wool Company the Shenbao, January 5, 1934
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1934
Month	January
Day (number)	5
Day	Friday
SPATIAL ENVIRONMENT
Page	22
Location on page	D
Area Code	F1
ACTORS
Business sector	B 2, P 3, P 4
Product type	Textile, wool
Advertiser	ZHANGHUA WOOL COMPANY
DISCOURSES
Textual elements	婦女國貨年著名章華國產呢羢嗶嘰獻給女界採用門市部：南京路大陸商塲（電話九一二八六）南市蓬萊市塲發行所：四川路三十三號　製造廠：浦東周家渡章華毛羢紡織公司
Visual elements	(B3) Illustration of an elegant Chinese patriotic "New Woman" (Woman/patriotic appeal) (B5) Studied typography, bold characters to highlight "titles", curved line (B5) Play on contrasts (gradation of white, grey, black colors)
Appeal	Patriotic, nation, woman, quality, superiority, economic,
Language	Chinese
Comment	(A2) Timely catch-phrase : Woman's Year (A3) Short rational text (patriotic appeal, reputation) : famous woolen goods made in China
Keyword(s)	Newspaper, press, Shenbao, rational, emotional patriotic, woman, time, year, event, nation, textile, wool, New woman, elegant, fur
Related Document	Advertisement for Shanghai National Goods Company (上海國貨公司) the Shenbao, January 5, 1934

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