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Press
ID306
TitleAdvertisement for My Dear cigarettes (美麗牌) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
SPATIAL ENVIRONMENT
Page3
Location on pageHD
Area CodeD2
ACTORS
Business sectorL 1
Product typeCigarette
Advertiser
DISCOURSES
Textual elements

恭賀新禧

新歳客來多美麗要備足 美麗另有十支裝小美麗一種 

有美皆備無麗不臻 華成煙公司出品

中國華成烟草股份有限公司召集股東常會通告

兹經董事會議決於三月二日下午二時假座虞洽卿路寗波旅滬同鄉會二樓開第十八屆股東常會報告二十九年度營業及帳略並照章改選監察除分函專達外特此登報通告再自登報日起迄開會日止停止股票過戶合併聲明

又各股東地址如有變更未用正式手續蓋有存案印鑑圖章之信函前來通知致函件不能送達而退回者本公司當爲保存至開會日止如欲領取該函件請帶印鑑圖章至寗波路四七六號本公司三樓總務科接洽俟開會完畢該函即不代保存並希公鑒  民國三十年一月三十一日

Visual elements

(B1) Realistic images of the packages (two sizes), emphasized by the caption (describing the two available sizes: 10/50 packet cigarette)

(B3) Lively/timely illustration (Chinese man offering cigarettes as a gift to his visitor, Chinese men exchanging cigarettes as gifts

(B4) Internal frame to separate various sections (studied composition)

Appeal

Joy, gift, propaganda, beauty, elite

LanguageChinese, English
Comment

(A1, A2) Timely title/Catch-phrase (Happy New Year)

(A2) Timely slogan/Catch-phrase (new guests demands refined cigarettes)

(A3) Notification-style text (announcement concerning meeting of shareholders/merger – company propaganda)

Keyword(s)cigarette, tobacco, press, newspaper, Shenbao, man, gift, dear, woman, guest, visitor, rational, emotional, joy, propaganda, notification, meeting, shareholder, merger, package, size, timely, new year
Image

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