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Press

ID	306
Title	Advertisement for My Dear cigarettes (美麗牌) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
SPATIAL ENVIRONMENT
Page	3
Location on page	HD
Area Code	D2
ACTORS
Business sector	L 1
Product type	Cigarette
Advertiser	HUACHENG TOBACCO COMPANY, LIMITED [HWA CHING TOBACCO COMPANY, LIMITED]
DISCOURSES
Textual elements	恭賀新禧新歳客來多美麗要備足　美麗另有十支裝小美麗一種　有美皆備無麗不臻　華成煙公司出品中國華成烟草股份有限公司召集股東常會通告兹經董事會議決於三月二日下午二時假座虞洽卿路寗波旅滬同鄉會二樓開第十八屆股東常會報告二十九年度營業及帳略並照章改選監察除分函專達外特此登報通告再自登報日起迄開會日止停止股票過戶合併聲明又各股東地址如有變更未用正式手續蓋有存案印鑑圖章之信函前來通知致函件不能送達而退回者本公司當爲保存至開會日止如欲領取該函件請帶印鑑圖章至寗波路四七六號本公司三樓總務科接洽俟開會完畢該函即不代保存並希公鑒　　民國三十年一月三十一日
Visual elements	(B1) Realistic images of the packages (two sizes), emphasized by the caption (describing the two available sizes: 10/50 packet cigarette) (B3) Lively/timely illustration (Chinese man offering cigarettes as a gift to his visitor, Chinese men exchanging cigarettes as gifts (B4) Internal frame to separate various sections (studied composition)
Appeal	Joy, gift, propaganda, beauty, elite
Language	Chinese, English
Comment	(A1, A2) Timely title/Catch-phrase (Happy New Year) (A2) Timely slogan/Catch-phrase (new guests demands refined cigarettes) (A3) Notification-style text (announcement concerning meeting of shareholders/merger – company propaganda)
Keyword(s)	cigarette, tobacco, press, newspaper, Shenbao, man, gift, dear, woman, guest, visitor, rational, emotional, joy, propaganda, notification, meeting, shareholder, merger, package, size, timely, new year

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