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Press
ID307
TitleAdvertisement for optical products (吳良材眼鏡公司) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
SPATIAL ENVIRONMENT
Page3
Location on pageHG
Area CodeA3
ACTORS
Business sectorH 3
Product typeOptical
Advertiser
DISCOURSES
Textual elements

祝君生財有道

吾人目光不良,非獨影響健康,尤碍事業進展,故宜及早騐目配鏡,矯正目光。吳良材眼鏡公司,備有最新騐光儀器,並由眼科名醫,眼光專家,合作檢騐,矯正目光,助君生財,愛惠無窮,

吳良材眼鏡公司 總公司:南京路抛球塲西首

Visual elements

(B3) Illlustration showing an unsimiling face wearing glasses obstructed by the "dollar" symbol

(B4) External frame

Appeal

Money, economic, success, business, sight, health

LanguageChinese
Comment

(A1, A2) Timely title/Catch-phrase (wishes success in business)

(A3) Rational text explaining that having a good sight is essential for being sucessful in business (autority and health appeal), based on the autority/findings of an expert in ophtalmology.

NB Rich lexical field related to "sight" and "seeing": 

  • sight, vision, gaze (litteral sense) : 目光 (muguang); figurative sense: 眼光 (yanguang)
  • glasses, spectacles : 眼鏡 (yanjing)
  • opthtalmology : 眼科 yanke -> reveal the emergence of a new science/field of expertise, and that glasses are now related to health and science (rather than appearance, social distinction: cf. Arnold, 1919), as well as to money, business and success (and implicitly to men/male user and intelligence: a gendered access to health, glasses, vision, business, money and success);
  • to check, examine, inspect (檢 jian, 騐 yan)
Keyword(s)health, science, expert, doctor, authority, press, newspaper, Shenbao, man, money, progress, business, success, rational, sense, sight, gaze, male, gender
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