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Press Ad

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Press

ID	309
Title	Advertisement for Sine Laboratory vitamins (長命牌 changmingpai) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
SPATIAL ENVIRONMENT
Page	3
Location on page	BG
Area Code	C2
ACTORS
Business sector	H 1
Product type	Medicines
Advertiser	SINE LABORATORY
DISCOURSES
Textual elements	長命牌維他賜保命補針補丸維他賜保命補治四肢百體．五臟六腑．無所不至．要明瞭牠的功效．請詳閲下面圖畫．就可一目了然．維他賜命補丸主治　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　服法　　　　　　　　　　　　　　　　　　　　　（1）腦部之返老還童　神經系之再生（２）　堅强肺臟　加强心臟力量　　　排　　　　胃脹　（３）調和腎臟（３）（４）　　　　　動我國研究内分泌劑而成功的製品.首推「維他賜保命」.十餘年來.更無日不在改進之中.到現在.牠的成分.含效的大補品.本品分針與丸二種.視各人需要而定.尤以神經衰弱.性能衰落.腎虧.頭暈目眩.和婦女月經不調.産後虛損等.效力更為偉大. 藥分男用女用二種　信誼藥廠監製　各大藥房均有出售
Visual elements	(B1) Realistic image of the package open and its content spilling out towards the mouth of the patient (B3) Scientific illustration (body anatomy) (B4) Internal frame to isolate the title from the rest of the advertisement (rational text and images) (B5) Strong contrasts (black/white)
Appeal	Health
Language	Chinese, English
Comment	(A2) Catch-phrase (product efficiency, invitation to examine the picture below) (A3) Rational/educative text: praising the product efficiency, describing its qualities, forms (two main forms: pills or injections), effects and diseases treated (neurasthenia, performance decline, kidney loss, dizziness, irregular menstruation, postpartum wasting).
Keyword(s)	health, science, body, anatomy, visual, educative, rational, press, newspaper, Shenbao,

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