(B1) Realistic image of the package open (yet confused with the main illustration)
(B2, B5) Brandname/Trademark in English (used as usual marker)
(B3) Metaphoric/mythical illustration representing a horse attacked by a dragon?
(B4) Internal frame to isolate the illustration and title from the rest of the advertisement, ending by an arrow to visualize the relation between the question (cath-phrase) and the answer/solution (product/brand name) -> studied composition
(B5) Punctuation (question) used as visual markers to attract attention
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