639 documents
210/639 results        
Press
ID310
TitleAdvertisement for New Asiatic Chemical Works 比力大 (Bilida) (Pyridal) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
SPATIAL ENVIRONMENT
Page4
Location on pageHD
Area CodeA1
ACTORS
Business sectorH 1
Product typeMedicines
Advertiser
DISCOURSES
Textual elements

何為龍馬精神?

·操勞不覺疲憊·年髙依然壯健·艱困努力奮鬥·創業百折不撓

胚生蒙服者之謂也·

吾人已經感覺體力衰弱。精神不濟。欲思進補。以謀補救。雖是亡羊補牢。能擇可靠有効藥物。自有恢復健康之望。一様進補。服在健康之時。則補力積續體内。龍馬精神到老不衰。

胚生蒙是適合閣下理想之大補劑。各種髙貴成份。迥非一般補藥可比儗。故可安心進補。幸勿以無代價之尊軀。為無意義之雜牌補藥嘗試品。(男女老幼皆宜服用) 曉霞造意

新亞藥廠製造藥房均售

最新肺炎淋濁化學治療新藥 比力大 

PYRIDAL 本品爲吡啶與磺醯胺之化合體,對於肺炎尤有特效,其他淋濁第四性病,腦膜炎等亦有亦有偉效 新亞藥廠製造 藥房均售

Visual elements

(B1) Realistic image of the package open (yet confused with the main illustration)

(B2, B5) Brandname/Trademark in English (used as usual marker)

(B3) Metaphoric/mythical illustration representing a horse attacked by a dragon?

(B4) Internal frame to isolate the illustration and title from the rest of the advertisement, ending by an arrow to visualize the relation between the question (cath-phrase) and the answer/solution (product/brand name) -> studied composition

(B5) Punctuation (question) used as visual markers to attract attention

Appeal

Health,

LanguageChinese, English
Comment

(A2) Catch-phrase: question/direct address to the reader (Why old yet still full of vitality?)  Problems of fatigue and hard work)

(A3) Rational/educative text: description of thr poduct qualities and effects (to strengthen the body and mind), consumers (everyone: men, women, old and young people), economic/cheap price, scientific description of the product chemical composition, new treatment.

Keyword(s)press, newspaper, Shenbao, health, science, rational, animal, horse, dragon, question, age, old, vitality, energy, life, fatigue, work, productivity, unversiality, efficiency, cheap, new
Image

Preview Image
adPress_ID-310_No-01.jpeg

Get original resolution
SB1941Feb1-4_Pyridal_Horse.png (172.58 ko)

File information
- size: 172.58 ko
- type: image/png

Preview Image
adPress_ID-310_No-02.jpeg

Get original resolution
Diapositive09.png (171.93 ko)

File information
- size: 171.93 ko
- type: image/png

210/639 results        
Last update: Sunday 3 March 2024 (03:13) +
Page rendering in 0.02s