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Press
ID315
TitleAdvertisement for Doan Backache & Kidney Pills (都安氏秘制保腎丸) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
SPATIAL ENVIRONMENT
Page6
Location on pageBG
Area CodeB3
ACTORS
Business sectorH 1
Product typeHealth
Advertiser
DISCOURSES
Textual elements

(Text retranscription not available on Numerica Sinica)

Visual elements

(B1) Realistic image of the package

(B2) Trademark/Logo (maple leaf?) and Chinese seal-like trademark

(B3) Metaphoric illustration (Radiating lungs)

(B4) Ornamental border (chain-like frame)

(B5) Strong contrasts (white/black)

 

 

Appeal

Health

LanguageChinese, English
Keyword(s)Newspaper, press, Shenbao, health, hyperbolic, rational, leaf, logo, seal, trademark, lung, backache, kidney, pills, chain, frame, contrast
Image

Preview Image
adPress_ID-315_No-01.jpeg

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SB1941Feb1-6_DoanBackache&KidneyPills.png (204.35 ko)

File information
- size: 204.35 ko
- type: image/png

Preview Image
adPress_ID-315_No-02.jpeg

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Diapositive21.png (173.75 ko)

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- size: 173.75 ko
- type: image/png

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