315 | MADS

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Press

ID	315
Title	Advertisement for Doan Backache & Kidney Pills (都安氏秘制保腎丸) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
SPATIAL ENVIRONMENT
Page	6
Location on page	BG
Area Code	B3
ACTORS
Business sector	H 1
Product type	Health
Advertiser	FOSTER-MCCLELLAN COMPANY
DISCOURSES
Textual elements	(Text retranscription not available on Numerica Sinica)
Visual elements	(B1) Realistic image of the package (B2) Trademark/Logo (maple leaf?) and Chinese seal-like trademark (B3) Metaphoric illustration (Radiating lungs) (B4) Ornamental border (chain-like frame) (B5) Strong contrasts (white/black)
Appeal	Health
Language	Chinese, English
Keyword(s)	Newspaper, press, Shenbao, health, hyperbolic, rational, leaf, logo, seal, trademark, lung, backache, kidney, pills, chain, frame, contrast

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215/639 results