318 | MADS

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Press

ID	318
Title	Advertisement for Maling canned food (蕃茄 (罐頭食品 fanqie guantou shipin) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	7
Location on page	HDC
Area Code	B4
ACTORS
Business sector	N 1
Product type	Canned food
Advertiser	MALING CANNED GOODS COMPANY
DISCOURSES
Textual elements	梅林罐頭食品公司出品ＭＡＬＩＮＧ　ＴＨＥ　ＢＥＳＴ　ＱＵＡＬＩＴＹ蕃茄配利川力沙司蕃茄求司　蕃茄沙司蕃茄配司鮮蕃茄
Visual elements	(B1) Realistic image of the packages, showing images of the content (tomatoes) (B2, B4) Trademark/logo (signboard-style), and internal frame displaying the slogan in English (B4) External border to isolate the ad from others (B4) Internal frames and lines to structure composition
Appeal	Taste, appetite, colour, quality
Language	Chinese, English
Comment	(A2) Superlative slogan in English (superior quality) (A3) Short rationa/emotional text (origin and quality of tomatoes, taste and color appeal)
Keyword(s)	press, newspaper, Shenbao, taste, superlative, quality, hyperbolic, slogan, English, tomatoes, emotional, color, power, frame, package

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218/639 results