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Press
ID323
TitleAdvertisement for 勤康行 (Qinkanghang) Norwegian Medal Cod Liver Oil in the Shenbao, Jan 1, 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
SPATIAL ENVIRONMENT
Page2
Location on pageBD
Area CodeC1
ACTORS
Business sectorH 1
Product typeCod liver oil
Advertiser
DISCOURSES
Textual elements

金牌挪威清魚肝油

金牌 恭賀新禧

挪威老牌 名震環球

NORWEGIAN

MEDAL BRAND

COD LIVER OIL

                     

???? Chemical Works

 

蛔蟲疳積 獨一良藥 一粒見效 當日下虫

金牌寶塔糖

風行遐邇 到處有售

總經理上海牛莊路勤康行

Visual elements

(B2, B3) Trademark/Illustration (medal-style)

(B4) Lantern and signboard-style frame

(B5) Play on llinguistic and typographic variety

 

Appeal

Health, quality, freshness, hygiene, purity

LanguageChinese
Comment

(A2) Slogan written on the medae : "Super quality", "Fresh, pure, vital daily food"

(A3) Minimalist text

  • Hyperbolic style : panacea (良藥 liangyao) and superlative tone (the first, the only, the unique (獨一diyi), popular everywhere (風行遐邇)
  • Rational style: description of product quality, chemical composition (made from worms and insect substance?)

 

Keyword(s)Newspaper, press, Shenbao, health, cod liver oil, norwegian, medal, gold, brand, trademark, rational, hyperbolic, panacea, beard, ancient, fresh, pure, quality, daily, food
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