323 | MADS

639 documents

223/639 results

Press

ID	323
Title	Advertisement for 勤康行 (Qinkanghang) Norwegian Medal Cod Liver Oil in the Shenbao, Jan 1, 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
SPATIAL ENVIRONMENT
Page	2
Location on page	BD
Area Code	C1
ACTORS
Business sector	H 1
Product type	Cod liver oil
Advertiser	LISHAM ??? CHEMICAL WORKS
DISCOURSES
Textual elements	金牌挪威清魚肝油金牌　恭賀新禧挪威老牌　名震環球 NORWEGIAN MEDAL　BRAND COD　LIVER　OIL 　　　　　　　　　　　　　　　　　　　　　 ???? Chemical Works 蛔蟲疳積　獨一良藥　一粒見效　當日下虫金牌寶塔糖風行遐邇　到處有售總經理上海牛莊路勤康行
Visual elements	(B2, B3) Trademark/Illustration (medal-style) (B4) Lantern and signboard-style frame (B5) Play on llinguistic and typographic variety
Appeal	Health, quality, freshness, hygiene, purity
Language	Chinese
Comment	(A2) Slogan written on the medae : "Super quality", "Fresh, pure, vital daily food" (A3) Minimalist text Hyperbolic style : panacea (良藥 liangyao) and superlative tone (the first, the only, the unique (獨一diyi), popular everywhere (風行遐邇) Rational style: description of product quality, chemical composition (made from worms and insect substance?)
Keyword(s)	Newspaper, press, Shenbao, health, cod liver oil, norwegian, medal, gold, brand, trademark, rational, hyperbolic, panacea, beard, ancient, fresh, pure, quality, daily, food

Image

File information
- size: 116.32 ko
- type: image/png

File information
- size: 165.25 ko
- type: image/png

223/639 results