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Press

ID	324
Title	Multibrand advertisement for Red Star Rubber Factory (可大註 Kedapai shoes) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	3
Location on page	CG
Area Code	CG
ACTORS
Business sector	B 2, E 2
Product type	Rubber, shoes
Advertiser	RED STAR RUBBER FACTORY
DISCOURSES
Textual elements	恭賀新禧可大註冊商標可大牌雙料球鞋金　㈠雙料鷄眼皮㈡雙料橡膠鞋舌皮㈢雙料生膠橡皮包跟㈣雙料厚帆布面㈤雙料彈簧底半統男靴紅字老牌拉練靴鞋上海紅星橡膠廠出品　中正東路三一八號
Visual elements	(B1) Realistic/refined images of the various brands of shoes (B3, B4) Minimalist illustrations (hands used as text-carrier) (B3) Minimalist illustration (anonymous people) (B4) Timely-style frame (pine tree) (B5) Play on contrasts (black/white) and typography
Appeal	Quality
Language	Chinese
Comment	Rational
Keyword(s)	Newspaper, press, Shenbao, rational, season, material, rubber, shoe, athletic,
Related Document	Advertisement for Warrior rubber goods (回力牌 huilipai) in the Shenbao, Jan 1 1949

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