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Press
ID325
TitleAdvertisement for Smart Shirt in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page3
Location on pageHG
Area CodeD1
ACTORS
Business sectorB 2
Product typeShirt
Advertiser
DISCOURSES
Textual elements

元旦獻詞

BEST QUALITY

SMART

Shint

元旦來臨,民國三十七年已成過去,回溯已往之一年,各方動盪不定,生產工業首當其衝,所遭困難,罄竹難書;目前工業界危機四伏,亦經有識之士,歷歷指出,發表於報章雜誌,至為頻繁,無庸辭費。

本廠創始之宗旨,原係生產民生日用必 品,以為發展社會經濟,有所貢獻,奮勇前進,全國建設,以謀加強生產,樹立基礎,苦心經營歷十八年如一日。對於本身,則希望一年比一年進步;對於環境,則希望一年比一年好轉,無如事與願違,本廠機構,確已得到努力之收穫,日有增進;然國事一年比一年嚴重,局勢一年比一年緊張;所有各種計劃,經營文法,均不能按步就班,一一實現,殊覺非常苦悶,但本廠抱定一貫之步驟,臨難不亂;無論在任何情形之下,自強不息之信心,決不動搖;實行在困難中求生存,在迷途中求明燈,以達復興社會經濟與助益國家之任務。

竊思民族工業,為國計民生之所繫,不進則退;先賢亦有日日新又日新之遺訓,歲序更新,願與 社會先進各界碩彥共相切磋,以冀自新春更始,日臻綏之境,而收自助人助之效,尙祈 垂教,以匡不逮,社會幸甚!國家幸甚!茲值三十八年元旦,謹述所感,聊作獻詞,並祝各界新進步

新光標準內衣染識整理廠股份有限公司謹識

STANDARD

SHIRTING

Visual elements

(B1, B3) Images of the products (used as ornamental border)

(B2) "S" style trademark/logo

(B5) Studied typography

Appeal

Quality, appearance, war, nation, patriotic

LanguageChinese
Comment

Rational

(A5, A6) Exceptionally long text (propaganda for the company in a time of crisis): reference to the industrial crisis and consequent reluctance to spend money for advertising in newspapers or magazine, industry weakened by its contribution to the national war effort against the Japanese, but new promising context for renewal afer the war, negotiations between industrialists and politicians.

Keyword(s)Newspaper, press, Shenbao, rational, shirt, man, male, hyperbolic, superlative, slogan, smart, appearance, crisis, war, Japanese, nation
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