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ID	328
Title	Advertisement for Warrior rubber goods (回力牌 huilipai) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	4
Location on page	BD
Area Code	B5
ACTORS
Business sector	B 2, E 2, E 4
Product type	Rubber, shoes, tyres
Advertiser	TSEN TAI SIN KEE RUBBER INDUSTRIAL COMPANY
DISCOURSES
Textual elements	恭賀新禧 1949 中華民國三十八年正泰信記橡膠廠發行所：上海中正東路五五號　製造廠：上海大連灣路本廠外埠營業所南京：昇州路二三一號　南昌：中山路六〇九號無錫：北塘東街一〇八號　台灣：台北市長安西路二三四號杭州：延齡路二一三號　長沙：黃興路一二〇號漢口：府東一路二〇號　重慶：中正路三四〇號天津：　一區大沽路四三號　九沍：大中路二一七號廣州：下九路九四號三樓　泏頭代理處：永平路元興巷一九號美成行回力牌橡膠製品優美精良　敬請各界採用 WARRIOR
Visual elements	(B3) Refined image of the products (automobile rubber tyre, rubber boots, rubber-sole shoes) (B2) Trademark (figure of an archer/warrior on a medal) (B4) Ornamental border (flower-style, unrelated to the type of product) (B4) Parchment-style internal frame (suggesting an important notification to be made) (B5) Strong contrasts (black/white)
Appeal	Propaganda, quality, superiority, elegance, beauty, universal
Language	Chinese
Comment	(A2) Superlative slogan: beauty (優美 youmei), superior quality/excellence (精良 jingliang), universal/popular (invite everyone from all social circles 各界 (gejie) to adopt it) (A3) Propaganda-style text (list of branch offices in China)
Keyword(s)	Newspaper, press, Shenbao, rubber, multiproduct, shoe, boot, tyre, automobile, warrior, trademark, flower, border, frame, parchment, contrast, year, 1949, propaganda, hyperbolic, superlative, rational
Related Document	Multibrand advertisement for Red Star Rubber Factory (可大註 Kedapai shoes) in the Shenbao, Jan 1 1949

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324
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