594 documents
228/594 results        
Press
ID328
TitleAdvertisement for Warrior rubber goods (回力牌 huilipai) in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page4
Location on pageBD
Area CodeB5
ACTORS
Business sectorB 2, E 2, E 4
Product typeRubber, shoes, tyres
Advertiser
DISCOURSES
Textual elements

恭賀新禧

1949

中華民國三十八年

正泰信記橡膠廠

發行所:上海中正東路五五號 製造廠:上海大連灣路

本廠外埠營業所

南京:昇州路二三一號 南昌:中山路六〇九號

無錫:北塘東街一〇八號 台灣:台北市長安西路二三四號

杭州:延齡路二一三號 長沙:黃興路一二〇號

漢口:府東一路二〇號 重慶:中正路三四〇號

天津: 一區大沽路四三號 九沍:大中路二一七號

廣州:下九路九四號三樓 泏頭代理處:永平路元興巷一九號美成行

回力牌橡膠製品優美精良 敬請各界採用

WARRIOR

Visual elements

(B3) Refined image of the products (automobile rubber tyre, rubber boots, rubber-sole shoes)

(B2) Trademark (figure of an archer/warrior on a medal)

(B4) Ornamental border (flower-style, unrelated to the type of product)

(B4) Parchment-style internal frame (suggesting an important notification to be made)

(B5) Strong contrasts (black/white)

Appeal

Propaganda, quality, superiority, elegance, beauty, universal

LanguageChinese
Comment

(A2) Superlative slogan: beauty (優美 youmei), superior quality/excellence (精良 jingliang), universal/popular (invite everyone from all social circles 各界 (gejie) to adopt it)

(A3) Propaganda-style text (list of branch offices in China)

Keyword(s)Newspaper, press, Shenbao, rubber, multiproduct, shoe, boot, tyre, automobile, warrior, trademark, flower, border, frame, parchment, contrast, year, 1949, propaganda, hyperbolic, superlative, rational
Related Document
Image

Preview Image
adPress_ID-328_No-01.jpeg

Get original resolution
SB1949Jan1-4_WarriorRubberTyre.png (186.12 ko)

File information
- size: 186.12 ko
- type: image/png

Preview Image
adPress_ID-328_No-02.jpeg

Get original resolution
Diapositive15.png (178.25 ko)

File information
- size: 178.25 ko
- type: image/png

Press from this Related Document (1 result)

324
[id:324]
... ...
228/594 results        
Last update: Wednesday 4 December 2019 (17:42) +
Page rendering in 0.027s