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Press
ID330
TitleAdvertisement for Mult-Vical vitamin (多維鈣 Duoweicai) in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page5
Location on pageBG
Area CodeA2
ACTORS
Business sectorH 1
Product typeVitamin, calcium
Advertiser
DISCOURSES
Textual elements

多維鈣

多種維他命鈣 壯骨強身 老幼皆宜

MULT-VI-CAL

各大藥房均有出售

默克奧斯大藥廠

每瓶贈送精美日曆一組

Visual elements

(B1) Rough image of the package/bottle

(B4) Thick external border

(B5) Strong contrasts (black/white), studied typography, play on linguistic variety (English letters used as visual markers)

Appeal

Health, beauty, gift, utility

LanguageChinese, English
Comment

Contains multiple vitamins, make you stronger, appropriate to any case, available in all drugstores, each bottle is carefully designed as a gift

Keyword(s)Newspaper, press, Shenbao, health, universal, vitamin, strength, gift, bottle, beauty, design, typography, contrast
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