330 | MADS

639 documents

230/639 results

Press

ID	330
Title	Advertisement for Mult-Vical vitamin (多維鈣 Duoweicai) in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	5
Location on page	BG
Area Code	A2
ACTORS
Business sector	H 1
Product type	Vitamin, calcium
Advertiser	MERCK & COMPANY [MERCK CHEMICAL COMPANY, LIMITED, E.]
DISCOURSES
Textual elements	多維鈣多種維他命鈣　壯骨強身　老幼皆宜 MULT-VI-CAL 各大藥房均有出售默克奧斯大藥廠每瓶贈送精美日曆一組
Visual elements	(B1) Rough image of the package/bottle (B4) Thick external border (B5) Strong contrasts (black/white), studied typography, play on linguistic variety (English letters used as visual markers)
Appeal	Health, beauty, gift, utility
Language	Chinese, English
Comment	Contains multiple vitamins, make you stronger, appropriate to any case, available in all drugstores, each bottle is carefully designed as a gift
Keyword(s)	Newspaper, press, Shenbao, health, universal, vitamin, strength, gift, bottle, beauty, design, typography, contrast

Image

File information
- size: 52.51 ko
- type: image/png

File information
- size: 132.87 ko
- type: image/png

File information
- size: 244.26 ko
- type: image/png

230/639 results