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Press
ID331
TitleAdvertisement for Zhenfen Dyeing Company "190 Atomic blue cloth" (190 原子藍布 yuanzi lanbu) in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page5
Location on pageHG
Area CodeF6
ACTORS
Business sectorB 2
Product typeB2
Advertiser
DISCOURSES
Textual elements

190原子藍布

芷江圖 民族圖

藍布領袖 洗晒不變

震豐染識廠股份有限公司

總管理處·上海牛莊路七六三號·電話·九三三二九·九五五三四

Visual elements

(B1) Realistic yet distant images of gifts (calendars)

(B3) Huge illustration: dynamic/metaphoric illustration (erupting volcano) directly related to the brand name

Appeal

Superiority, quality, durability, convenience

LanguageChinese, English
Comment

Short minimalist text

Hyberbolic image, rational slogan (washable, superiority)

Keyword(s)Newspaper, press, Shenbao, hyperbolic, rational, washable, hygiene, emotional, dynamic, picture, atomic, 190, number, blue, color, cloth, dyeing, textile, volcano, eruption, gift, calendar
Image

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SB1949Jan1-6_C1_190_Volcano.png (362.13 ko)

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Diapositive19.png (158.07 ko)

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SB1949Jan1-6.png (242.98 ko)

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