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Press
ID333
TitleAdvertisement for Double knife lotion 雙刀牌·臭藥水 (Shuangdaopai chouyaoshui) in the Shenbao in 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page9
Location on pageBG
Area CodeD4
ACTORS
Business sectorH 1
Product typeMedicine
Advertiser
DISCOURSES
Textual elements

元旦與雙刀

元旦開始不斷防疫全年平安 雙刀藥水大量施用闔家康樂

雙刀牌·臭藥水

上海泗涇路廿三號 良友實業社發行 電話一九三五五

Visual elements

(B2) Magnified trademark used as illustration (two crossed knifes), directly refering to the brand name (雙刀牌 shuang dao pai)

(B4) External border

(B5) Strong contrasts (black/white)

Appeal

Health, hygiene

LanguageChinese
Comment

Minimalist text (reduced to New Year wishes, timely catch-phrase brand name, company name and address)

Keyword(s)newspaper, Shenbao, rational, health, hygiene, epidemy, prevention, smell, odour, new, year, timely, knife, lotion, bottle, medicine
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