333 | MADS

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Press

ID	333
Title	Advertisement for Double knife lotion 雙刀牌·臭藥水 (Shuangdaopai chouyaoshui) in the Shenbao in 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	9
Location on page	BG
Area Code	D4
ACTORS
Business sector	H 1
Product type	Medicine
Advertiser	COMPANION INDUSTRIAL COMPANY
DISCOURSES
Textual elements	元旦與雙刀元旦開始不斷防疫全年平安　雙刀藥水大量施用闔家康樂雙刀牌·臭藥水上海泗涇路廿三號　良友實業社發行　電話一九三五五
Visual elements	(B2) Magnified trademark used as illustration (two crossed knifes), directly refering to the brand name (雙刀牌 shuang dao pai) (B4) External border (B5) Strong contrasts (black/white)
Appeal	Health, hygiene
Language	Chinese
Comment	Minimalist text (reduced to New Year wishes, timely catch-phrase brand name, company name and address)
Keyword(s)	newspaper, Shenbao, rational, health, hygiene, epidemy, prevention, smell, odour, new, year, timely, knife, lotion, bottle, medicine

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233/639 results