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Press
ID332
TitleAdvertisement for Chi Chong Rubber Factory in the Shenbao in 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page10
Location on pageBG
Area CodeD4
ACTORS
Business sectorC 2, E 2
Product typeRubber, shoes
Advertiser
DISCOURSES
Textual elements

喜喜牌·三八牌

橡膠皮鞋底

比任何鞋底堅韌經  比任何鞋底經濟合算

上海企昌橡膠廠出品

發行所·興業路二〇五弄四號 電話八二五四〇

元旦與雙刀

元旦開始不斷防疫全年平安 雙刀藥水大量施用闔家康樂

雙刀牌·臭藥水

上海泗涇路廿三號 良友實業社發行 電話一九三五五

Visual elements

(B2) Two separate trademarks (logos) applying to the two distinct brands double "C" and triple "8" CC  (喜喜牌 (Xixipai) and 888 (三八牌 sanbapai)

(B3) Comic/hyberbolic illustration (giant shoes, small men)

(B4) External thin border

(B5) Sharp contrasts (black/white)

Appeal

Quality, Durability, Solidity, Cheap, economic

LanguageChinese, English
Comment

Collaborative ad associating two advertisers? (Chi Chong Rubber Factory and ??? Industrial Company)

Minimalist text (reduced to New Year wishes, brand name, company name and address)

Keyword(s)newspaper, Shenbao, rubber, shoe, minimalist, collaborative, C, letter, number, eight, three, double, triple, circle, Quality, Durability, Solidity, Chea
Image

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