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Press
ID335
TitleAdvertisement for Zhongxing leather goods factory in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page3
Location on pageBDC
Area CodeC1
ACTORS
Business sectorB 2
Product typeLeather goods
Advertiser
DISCOURSES
Textual elements

恭賀新禧

中興皮件箱廠卽日復業

附啓

敝廠前因遵守法令於限價期內儘量拋售致在搶購期中所有皮箱皮包皮件等品不論新舊貨品均已搶購一空故後在限從開放自由論價時殃及無貨應市有勞各界仕女徒勞枉顧殊為欺仄敝廠有鑒於此一本忠實服務為旨除擴充營業範圍大量增添資金外力聘專門技師精心採製近已籌辦就緒所有最新頴皮件用品無不搜羅綱盡爰特擇吉復業並為酬管新舊主顧起見特削碼出售區區善意敬祈原諒更希源源惠顧是幸

phra

西藏中路三九七至九(南京路口) 電話九一五四三

Visual elements

(B3) Realistic illustration of the motor engine

(B4) External plain border

(B4) Internal frames and lines to structure composition and isolate the main text ; lantern-style border to highlight the timely title

(B5) Strong contrasts (black/white)

Appeal

Quality, price, urgency, propaganda

LanguageChinese
Comment

Rational/notification-style discourse : long notification-style text announcing immediate stock-clearance in view of business expansion, special prices, products of the best quality, search for technical experts and customers’ patronage

Keyword(s)Newspaper, press, Shenbao, rational, notification, leather, stock, clearance, expansion, patronage, suitcase, expert, technician, quality, price, urgency, propaganda
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