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Press Ad

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Press

ID	335
Title	Advertisement for Zhongxing leather goods factory in the Shenbao, Jan 1 1949
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1949
Month	January
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	3
Location on page	BDC
Area Code	C1
ACTORS
Business sector	B 2
Product type	Leather goods
Advertiser	ZHONGXING LEATHER GOODS FACTORY
DISCOURSES
Textual elements	恭賀新禧中興皮件箱廠卽日復業附啓敝廠前因遵守法令於限價期內儘量拋售致在搶購期中所有皮箱皮包皮件等品不論新舊貨品均已搶購一空故後在限從開放自由論價時殃及無貨應市有勞各界仕女徒勞枉顧殊為欺仄敝廠有鑒於此一本忠實服務為旨除擴充營業範圍大量增添資金外力聘專門技師精心採製近已籌辦就緒所有最新頴皮件用品無不搜羅綱盡爰特擇吉復業並為酬管新舊主顧起見特削碼出售區區善意敬祈原諒更希源源惠顧是幸 phra 西藏中路三九七至九（南京路口）　電話九一五四三
Visual elements	(B3) Realistic illustration of the motor engine (B4) External plain border (B4) Internal frames and lines to structure composition and isolate the main text ; lantern-style border to highlight the timely title (B5) Strong contrasts (black/white)
Appeal	Quality, price, urgency, propaganda
Language	Chinese
Comment	Rational/notification-style discourse : long notification-style text announcing immediate stock-clearance in view of business expansion, special prices, products of the best quality, search for technical experts and customers’ patronage
Keyword(s)	Newspaper, press, Shenbao, rational, notification, leather, stock, clearance, expansion, patronage, suitcase, expert, technician, quality, price, urgency, propaganda

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