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Press
ID336
TitleAdvertisement for Three Stars Cotton Factory in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page3
Location on pageBG
Area CodeB3
ACTORS
Business sectorB 2
Product typeCotton hat
Advertiser
DISCOURSES
Textual elements

現成被頭

三星棉鐵廠

南京路石路西

電話九四八三〇

 

Visual elements

(B5) Studied typography, curved title display and strong contrasts (white text on black background)

Appeal

Rational

LanguageChinese
Comment

Mininimalist text, purely descriptive, restricted to product/brand name; the company name, local address and phone number. Entirely textual ad balanced by a studied typography, curved title display and strong contrasts (white text on black background)

Keyword(s)Newspaper, press, Shenbao, cotton, hat, rational, typography, contrast, curve, minimalist
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