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Press
ID339
TitleAdvertisement for the Yiwentai dancing hall (伊文泰舞廳 Yiwentai wutai) in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page8
Location on pageBC
Area CodeB6
ACTORS
Business sectorL 3, L 4, L 5
Product typeDancing
Advertiser
DISCOURSES
Textual elements

愚園路1238伊文泰舞廳

絕對安全便利 新闢二樓引人入勝

晚十時起至翌晨止 二樓電話 二二五九八

Visual elements

Entirely textual advertisement, playing on lines and curves, contrasts (white/black) and studied typography (3D shadowed characters), numbers used as visual markers.

 

Appeal

Safety, convenience, pleasure

LanguageChinese
Comment

Hyperbolic (superlative tone: fascination, wonderful, enchanting night) and rational short text: insisting of the safety and convenience appeals.

Keyword(s)press, newspaper, Shenbao, dancing, ballroom, rational, hyperbolic, emotional, superlative, garden, safe, convenient, enchantment, night, morning
Image

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adPress_ID-339_No-01.jpeg

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SB1941-02-01_08_1238_TYPO.png (85.68 ko)

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- size: 85.68 ko
- type: image/png

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adPress_ID-339_No-02.jpeg

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Diapositive34.png (146.21 ko)

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- size: 146.21 ko
- type: image/png

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