339 | MADS

639 documents

239/639 results

Press

ID	339
Title	Advertisement for the Yiwentai dancing hall (伊文泰舞廳 Yiwentai wutai) in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	8
Location on page	BC
Area Code	B6
ACTORS
Business sector	L 3, L 4, L 5
Product type	Dancing
Advertiser	YIWENTAI DANCING HALL
DISCOURSES
Textual elements	愚園路１２３８伊文泰舞廳絕對安全便利　新闢二樓引人入勝晚十時起至翌晨止　二樓電話　二二五九八
Visual elements	Entirely textual advertisement, playing on lines and curves, contrasts (white/black) and studied typography (3D shadowed characters), numbers used as visual markers.
Appeal	Safety, convenience, pleasure
Language	Chinese
Comment	Hyperbolic (superlative tone: fascination, wonderful, enchanting night) and rational short text: insisting of the safety and convenience appeals.
Keyword(s)	press, newspaper, Shenbao, dancing, ballroom, rational, hyperbolic, emotional, superlative, garden, safe, convenient, enchantment, night, morning

Image

File information
- size: 85.68 ko
- type: image/png

File information
- size: 146.21 ko
- type: image/png

239/639 results