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Press
ID338
TitleAdvertisement for the "Grand Hotel des Wagons-Lits, Limited" Restaurant in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page8
Location on pageBD
Area CodeB6
ACTORS
Business sectorL 4, L 5
Product typeRestaurant, hotel
Advertiser
DISCOURSES
Textual elements

六國飯店

電話 二一二九六 二一二九七 二三七二六 二三八五○ 海格路三四六號 最完美最安全

Visual elements

Entirely textual advertisement, playing on contrasts (white characters on black background, dual structure) and studied typography, internal frames to structure composition (post and paper clip-style frame)

 

Appeal

Safety, quality

LanguageChinese
Comment

Hyperbolic (superlative tone: the best, perfection) and rational short text: insisting of the safety appeal.

Keyword(s)press, newspaper, Shenbao, hotel, restaurant, safe, quality, perfection, superlative, hyperbolic, rational, wagon, six, number
Image

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adPress_ID-338_No-01.jpeg

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SB1941-02-01_08_FrameContrast.png (49.87 ko)

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- type: image/png

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adPress_ID-338_No-02.jpeg

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Diapositive33.png (94.63 ko)

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- size: 94.63 ko
- type: image/png

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