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Press

ID	343
Title	Advertisement for Lisheng Needle Factory in the Shenbao in 1941
Source	Shenbao
Type	Daily newspaper
TEMPORAL ENVIRONMENT
Year	1941
Month	February
Day (number)	1
Day	Saturday
SPATIAL ENVIRONMENT
Page	9
Location on page	HC
Area Code	A6
ACTORS
Business sector	B 2, B 3, B 5
Product type	Needle
Advertiser	LISHENG NEEDLE FACTORY
DISCOURSES
Textual elements	完全國貨利生鋼針三角鋼針利鋒尖針　滑光眼針　利生製針厰出品厰址：法租界金神父路四一○弄五五號電話：七一三○九　縂發：法租界永安街普行所：安里十號　電話：八七七四二
Visual elements	(B1) Rough images of the products (two types of needle): sharped/pointed (利鋒尖針 lifengjian zhen) or light/holed (滑光眼針 huaguang yanzhen) (B2) Trademark (white triangle) (B3) Emotional illustration (woman/patriotic appeal): Chinese perfect housewife conscientiously sweing (B4) Internal frames (circle or rectangular) (B5) Play on color contrasts (white/black)
Appeal	Woman, patriotic, nation
Language	Chinese
Comment	(A2) Patriotic catch-phrase (entirely national products) (A3) Short rational text describing the two types of needles made by the company
Keyword(s)	press, newspaper, Shenbao, needle, sewing, woman, housewife, patriotic, rational, emotional, contrast, patriotic, nation

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243/639 results